Major ITB showcase of the Carnival Corporation brands

For the first time, AIDA Cruises, Costa Cruises, Cunard, Holland America Line and Seabourn will present themselves together at a joint stand (Hub 27/306) at ITB 2024 in Berlin

At this year's International Tourism Fair (ITB) in Berlin, the world's leading travel trade fair, five subsidiaries of Carnival Corporation & plc are celebrating a premiere with a joint stand: AIDA Cruises, Costa Cruises, Cunard, Holland America Line and Seabourn will be presenting themselves in the newly created "Hub 27" hall on over 250 m². From March 5 to 7, 2024, trade visitors to ITB will be able to experience the diverse world of cruises hence in a single location.

With AIDA Cruises, the market leader for cruises in Germany, will be exhibiting at the common both. An AIDA vacation is the epitome of a relaxed cruise in premium quality and offers guests of all ages a varied on-board program, culinary diversity, premium entertainment, unforgettable shore excursions, numerous sports activities and wellness areas to relax in. The modern fleet comprises eleven ships, including two cruise ships with LNG propulsion.

Costa Cruises is an Italian company, based in Genoa, with more than 75 years of history. Flying the seven seas of the world, Costa ships offer guests the chance to visit some 200 destinations and to discover them through unique experiences on board and ashore, a different destination every day. For example: with menus from internationally renowned chefs on board; with special tours that allow for the most authentic and traditional experiences during port calls; and even during sailing, with the new “Sea Destinations”, out-of-the-ordinary experiences that recount iconic places included in the ships’ route.  

Cunard is the epitome of British sophistication for travelers who appreciate impeccable White Star service, gourmet cuisine, world-class entertainment and a heritage of historic voyages and transatlantic crossings. Taking center stage is the line's new ship, Queen Anne, which will be launched in 2024.

Holland America Line's premium fleet consists of spacious, elegant mid-size ships that offer upscale five-star cuisine, extensive entertainment and leisure offerings, innovative culinary enrichment programs and captivating worldwide itineraries.

Seabourn offers incomparable value of all-inclusive, ultra-luxury cruising. Guests feel right at home in an intimate, yacht-like atmosphere, pampered by intuitive, personalized service. Ensconced in a spacious ocean-front suite, guests can explore all seven continents, savor gourmet dining that rivals the finest restaurants in the world and enjoy complimentary premium wines and spirits. All with the added benefit of only having to unpack once.

During the three days of the trade fair, international representatives of the tourism industry will come together, make contacts and present innovations in the industry. A total of around 90,000 trade visitors are expected. The brands of Carnival Corporation & plc are looking forward to an active dialog and intensive exchange with their business partners. With lounges, conference rooms and a terrace with additional seating, the two-story stand concept offers the ideal conditions for specialist discussions. At the prominently placed information counters of each cruise company, which are staffed all day, visitors have the opportunity to find out about the variety of products as well as the new routes and destinations.

The joint stand will focus on the highlights and innovations of the cruise brands. In addition, the focus will be on sustainability. The exhibition stand is also designed on the basis of sustainable criteria:  Over 90 percent of the materials can be reused.


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